Meeting society's needs while being profitable at the same time
In a recent article "Innovating for Shared Value", Pfizer, Bockstette and Stamp recently argued there are 5 reinforcing elements to create what Michael Porter calls "Shared Value", achieving the goal of meeting society's needs while being profitable at the same time.
In short they are:
1. Embed a Social Mission
2. Define the Social Need
3. Calculate Shared Value
4. Structure Inititiaves.
For further detail, I recommend the excellent summary of Anneke Zwart of these Five Components to Create Shared Value in the shared value forum on 12manage.